SKE participated in Appetite On The Farm 2026 as the festival’s exclusive vape sponsor on August 29–30 at Kelvedon Hall in Essex. The event brought together more than 20,000 attendees over the two-day festival.
SKE at Appetite On The Farm
As the exclusive vape sponsor, SKE operated a dedicated brand space at the festival, featuring SKE branding and information about its products.
During the event, SKE presented two products, SKE BAR and SKE BAR 15K, which were available for purchase at the festival. The activation also provided adult attendees with an opportunity to learn more about SKE and its products.
SKE BAR and SKE BAR 15K
SKE BAR is a rechargeable pod-based product featuring a 500mAh battery with Type-C charging and a replaceable pod system. The product uses PCG material for its replaceable pods and is designed for continued use with replacement pods.
SKE BAR 15K offers up to 15,000 puffs and features an 850mAh rechargeable battery, Type-C charging and a visible top tank. The product also features dynamic lighting effects.
On-Site Brand Activities
Throughout the two-day festival, SKE engaged with adult attendees through a range of on-site activities at the brand space. These included brand and product information, on-site interactions and participation from invited influencers.
SKE also invited 20 selected fans to attend the festival and join the on-site activities, providing an opportunity for them to connect with the brand in person.
Connecting with UK Consumers
The Appetite On The Farm activation provided SKE with an opportunity to bring its brand closer to adult consumers through music, outdoor events and face-to-face interaction. The event also formed part of SKE’s broader summer activities in the UK, connecting its online presence with an in-person festival experience.
